Serengeti West Fine Jewelers prides itself in enduring, direct relationships with gemstone and precious metal suppliers and stylish designers around the globe. Because of these strong business ties, we can offer our customers exceptional value, quality and uniqueness with every piece from Serengeti West.

Serengeti West offers substantial savings with competitive pricing, informed expert opinion from our long-standing, highly educated employees and a creative and comfortable setting where customers can choose from an exquisite selection of rings, bracelets, necklaces, earrings and watches.

Customers also have the creative option to buy their own gemstones, from diamonds and sapphires to pearls and every colored gemstone in the spectrum, and work with our award-winning designer/metalsmith Craig A. Boisvert and expert staff to craft the unique piece of their dreams with imagination and style.

Our respected standing in the industry allows us to exclusively showcase jewelry not found elsewhere in San Luis Obispo County. Whether our customer’s interest is in a legendary brand like Kwiat, an Ideal Cut or Hearts and Arrows diamond certified by AGS or GIA, a traditional wedding set or a one-of-a-kind piece from Craig, they can be assured their jewelry choice will be distinctive to their image and lifestyle.